There might be a dozen or more reasons why you’re having troubles in your online business, but for my coaching clients, I’ve noticed these three problems coming up time and time again.
The good news is, once you know what they are, they’re easy to remedy.
1: Not knowing the right things
You don’t have to know everything to succeed online. In fact, you never will know everything, so don’t try.
But you do need to know the stuff you need to know.
Let me illustrate: Marketer Joe is building a sales funnel. In fact, he’s been building this funnel for months now, because Joe is stuck on one thing – writing the sales letter for his product.
Joe could fix this easily enough in a couple of different ways. He could Google, “How to write a sales letter” and learn how it’s done. He could get a sales letter template and work from that. Or he could outsource the sales letter to a copywriting professional.
Instead, he laments that he doesn’t know what to do, and instead does nothing.
I know how silly this sounds, but it’s shocking how often I see this exact thing happening with just about every online marketing facet possible:
How to build a website, how to get traffic, how to create a product, how to build a funnel, how to hook an autoresponder up to a website and so forth.
Beyond a specific item here and there, you also need to know the basics of online marketing, like how to build a funnel, how to use certain hardware or software, how to do all the little things that go into building an online business.
If you don’t know some of this stuff, your first step is to get a basic course in online selling. Make a list of everything you need to do.
Your second step is to decide which of these things you’re going to do, and which you’re going to outsource to professionals.
Your third step is to do it.
I know a guy who took three months to place his JVZoo button on his website.
Why? Because he didn’t know how.
I had him go to YouTube and search for, “Matka Put JVZoo button on site,” and in 30 minutes he had it done.
Crazy but true. If you don’t know something, either find out how to do it, or find someone to do it for you.
2: Not focusing on marketing
Building a website, adding a plugin, tinkering with this and that… none of that is marketing. It’s important, but it’s not where you make your money.
If you’re always focused on the technical, internet aspect of your business, you’ll never make money. Driving traffic, writing sales letters, building funnels… all of that is the internet.
It’s not marketing
Marketing is selling stuff to real people. Internet marketing is all the background stuff that enables you to do that.
You want to put energy into finding out what your customers want, how they want to buy it, and the psychology that will get them to make the purchase. That is marketing.
The key is to focus on your business, and not the internet side of things. I know guys who spend weeks building the perfect website or creating the perfect product.
That’s cool and it’s fun, but it’s not marketing. You haven’t sold a thing.
Maybe some of the best training you can get for how to market online is to learn how marketing is done offline.
The only difference is whether you have a brick and mortar store, a mail order business or an online business.
Otherwise, it’s all marketing – finding out what people want, and then finding the absolute BEST way to sell it to them.